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Bambatha Jones features in Woolworths A/W '18 campaign

After a year of online collaborations and activations with Woolworths in 2017. Johannesburg born photographer Bambatha Jones featured in the Edition by Woolworths Autumn/ Winter ’18 Campaign.

Bambatha Jones and Woolworths

The continental campaign sees the indie model feature in a streetstyle-inspired fare, which tends to slightly drift off into sports details. Classic athletic looks feel fresh with their modern fit and the tight, focused palette – mostly red, blue, and black. Jones makes a second window appearance in Markham’s A/W ’18 as well.

The campaign also features the faces of models Summer Thompson, Nic Van Graan, Lindiwe Dim and Haneem Christian.
Bambatha Jones and Woolworths

Watch the campaign video below: