South Western Story is a conversation developed fashion editorial concept by Bambatha Jones which seeks to highlight the most populated township in South Africa – Soweto. More importantly it scrutinises the system that is a township and how the 4-roomed house will still exist in future South Africa. Photographed by Soweto based photographer Kevin Radebe.

TSA's sitcom-inspired 'Chris' music video

Chris is a reimagined title sequence to the 1980s based sitcom “Everybody Hates Chris”.

TSA reinterprets the idea with his relaxed punchy and witty lines that take you on a journey. The video features faces of female characters of different looks and sizes to break away from the stereotypes of the typical video vixen / women you would see in hip-hop music videos.

The artist is seen performing the track in both studio and a convenience store. This is where he plays the role of an employee and an ordinary citizen as Chris did in the tv show. As a means to an end “Stack, stack, stack” represents making money and accumulating wealth for a better a living for all. TSA’s thoughts are effortlessly conveyed, talking about his affection for a girl, but he wonders as he goes deep inside her thoughts, about how she survives because nowadays beautiful girls like her are bought and enticed with money. “Let me put it like this, when you’re nice they’re gon’ hate you like Chris” regardless of what women do for a living, society will always have the assumption that a man is involved in her success or self care.

Watch the video below:

BRAND COLLABORATIONS / CAMPAIGNS

TSA returns with another solo effort, since the release of his jazzy hit single ‘CHRIS’ referencing the 80s inspired sitcom, “Everybody Hates Chris”. Trading live instrumentation for glitchy vocal samples, ear scraping synths and an infectious drum pattern. Jungle is by far the artist’s most raw sounding record to date. Reminiscent of his 2012 debut single “Joburg State of Mind”. The song kicks off with an irresistibly dark baseline which resembles the sound of the township notorious BMW 325is vehicle.

TSA - Jungle

The concept of the new single refers to money in juxtaposition with the ‘Jungle’, which can also be considered as a metaphor to Johannesburg where the artist was born and raised. Having taken the necessary steps to accelerate his career as an independent musician. One can tell that TSA has developed a unique perspective and emerged from the chaos as a wizened master of the Jungle.

With calm, poise and unstoppable determination the artist continues to boast his sophisticated ability to not only to write good lyrics but also to perform them too.

Listen to Jungle below:

LATEST RELEASES FROM TSA

Irv Blames Jones – A collaborative electronic ensemble between two artists hailing from Soweto

Irv Blames Jake and Bambatha Jones met towards the end of 2016 having a slight idea about one another. This saw the development of an organic working relationship which would then result in the two artists experimenting and collaborating in various art mediums such as videography, photography, and music.

IRV BLAMES JONES 🚬 is a collaborative electronic ensemble by Creative Director, DJ, blogger and model Mongezi Mcelu and Photographer Irvin Khumalo. Both hailing from Soweto, a township South West of Johannesburg, South Africa. The artists have also embarked on a multimedia production which not only serves as an introduction to their visual documentation and storytelling style but to also familiarize their audience as to where they draw their inspiration from.

Videographer : Ndumiso Ngwane / Edited by : Lwando Mofu / Music By : Gusheshe Music

Andile Phewa depicts Bambatha Jones as an anti-hero taking an unflinching look into the monotony

Bambatha Jones - Uptown Hillbrow 5-1

Uptown Hillbrow is an artist portrayal editorial styled by Johannesburg born artist Beezi Flybynyt​. Shot in the notorious district of Hillbrow. The editorial interconnects the relevance of artist interpretation in this age of influx, and the rise of the “me-too” product.

It highlights the complexities of being a new media artist and interrogates whether new media art actually exists. Subsequently the environment it’s shot in represents the crowded market share in the creative industry, as we know it. The hi-jacking of buildings is a common occurrence in downtown Johannesburg. Gangs take over buildings, chasing security out and putting themselves in charge, claiming rent.

Making reference to the 2008 gangster flick, Jerusalema. Andile Phewa depicts Bambatha Jones as an anti-hero taking an unflinching look into the monotony; exploitation and the transgressions faced by those looking to survive in the increasingly suffocated arts and fashion industry.

Bambatha Jones - Uptown Hillbrow 1
Bambatha Jones - Uptown Hillbrow 2
Bambatha Jones - Uptown Hillbrow 3
Bambatha Jones - Uptown Hillbrow 12
Location : Johannesburg, South Africa / Photography : Andile Phewa / Model : Bambatha Jones / Styling : Beezi Flybynyt